All search engines have "spiders" or "robots" that "crawl" the web, going from site to site, seeing what's there.

Once you do get listed, your work (or ours) isn't over. New websites are added to the Internet daily and some will be in competition with yours. So, just because you're #3 in search results today does not mean you'll stay #3.

Keeping or improving a website's ranking in search results is often as much work as getting there in the first place.

Ranking well takes time.

No one can promise a #1 ranking unless they're going to bid for a sponsored link (your money) until you're #1.

Reciprocal links are generally useful.

Staying in the top 5 takes work.

One web page cannot rank well for hundreds of words or phrases.

If people know your company name, your site should be found easily without paying anyone to do anything.

Ranking and keyword reports are interesting, cost next to nothing to produce and do almost nothing to improve your ranking.

How a search engine ranks sites is their trade secret.

There is no reason to resubmit your website to search engines every month.

[From Truly Texas Web Design]

Want to know even more about SEO? Read Wikipedia’s excellent discussion.

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